SITATA was featured in Forbes highlighting our personalized policies so that each traveller can customize their coverage according to their way of travel.

“There is an increasing trend toward personalization of policies, with some insurers recognizing that the typical one-size-fits-all insurance policy doesn’t work well for today’s travelers,” says Adam St. John, CEO of Sitata. For example, his company offers travel insurance that covers all the basics, but allows travelers to further personalize their coverage and choose what’s important for them.

“For example, if you are the type of person to travel with lots of gear, you may wish to increase your baggage coverage limits,” says St. John. “If it’s a last-minute trip, you might not want trip cancellation coverage, as it can be pricey. This type of flexibility allows our members to pick the right coverage for their needs.”

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